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The Comparison Between M4V, MOV, AVI and MKV

By Zoe Clarke

June 22, 2018

Videos that people downloaded are most in the format of M4V, MOV, AVI and MKV, but they seldom figure out the differences among those formats and thus compatible issues may happen to them. So, before watching video, you need to know what the format of the video and choose right player that compatible with the video. This article will make comparison between M4V, MOV, AVI and MKV from the file type, pros and cons, etc. and convert M4V to the other three formats for you to watch those videos flexibly.


Part 1. The Comparison Between M4V, MOV, AVI and MKV

1. Details of M4V


Developed by Apple and similar to MP4 format, M4V is an MPEG-4 file extension that uses H.264 for the video and AAC or Dolby Digital for the audio, used for videos downloaded from the Apple iTunes Store. The M4V is the default format for iTunes Store.

Pros & Cons

Portable devices that supports M4V are Apple products like the iPhone, iPad, and iPod. But it is not widely used and protected by FairPlay DRM (Digital Rights Management).

Programs to Open M4V Files

iTunes, QuickTime Player, Corel VideoStudio Pro X7 Ultimate.

Related Information

Now that M4V has so troublesome restriction, you are likely disappointed when face problems in playing M4V videos on non-Apple devices. Fortunately, the followings are the solutions to help you handle this problem:

How to Play iTunes M4V on Android Phone and Tablet

2. Details of MOV


Also developed by Apple, MOV is a common multimedia container file format that store different types of media data. The MOV format is the default format for QuickTime.

Pros & Cons

Supports more codecs that are not supported by M4V and works better than M4V. But it leads to issues with some devices not being able to play the MOV files due to the wide array of codecs supported by MOV.

Programs to Open MOV Files

QuickTime Player, VLC media player.

3. Details of AVI


AVI is a Windows-based multimedia file container format that is developed by Microsoft. As one of the most popular video format, AVI files can contain both audio and video data in a file wrapper that allows synchronous audio-with-video playback.

Pros & Cons

AVI is well compatible with most Windows-based media players and devices but it doesn't work very well on Mac/iOS-based devices.

Programs to Open AVI Files

Windows Media Player, Adobe Flash Professional CC etc.

4. Details of MKV


MKV, the file format for Matroska Multimedia Container, is an open standard, free container format, a file format that can hold an unlimited number of video, audio, picture, or subtitle tracks in one file.

Pros & Cons

It supports H.264/AVC for optimum HD content, Blu-ray rips and HD videos playback. But the saved are saved largely.

Programs to Open AVI Files

VLC Media Player, Final Media Player, KMPlayer etc.

After comparing among M4V, MOV, AVI and MKV, we can know these formats deeply, which have their own features and corresponding player. If you have interests in converting M4V to MOV, AVI, and MKV, just keep reading.

Part 1. Convert M4V to MOV, AVI, MKV as Needed

When it comes to convert M4V, the tool appear from your mind maybe VLC, Handbrake. But they are only able to convert unprotected M4V videos and have no capablity to deal with DRM-ed(protected) M4V. So, what you need is TuneFab M4V Converter which is the iTunes DRM removal to help you crack DRM and convert M4V to MP4. It surprises many users cause it can preserve audio tracks and multiple subtitles after converting. Also, it has 30X fast conversion speed. Followings are the simple steps to use it.

Step 1. Click "Add Files" to import your M4V files.

Screenshot Upload iTunes Videos

Step 2. After the files are imported successfully, you can click the setting button to select audio tracks and subtitles.

Screenshot Select Audio Tracks

Step 3. Now you can click "Convert" to start the conversion.

Screenshot Converting iTunes Videos

Once the conversion from M4V to MP4 completed, you can follow the next bonus guide to convert M4V to MOV, AVI, MKV:

Easy Solution to Convert iTunes M4V to MOV Format

How to Convert iTunes M4V Video to AVI

Solved: Convert M4V to MKV with Original Quality

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