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M4V vs. MP4: Differences and Conversion

By Tony Moton

December 27, 2017

It's really confusing where M4V differs from MP4 for video users as they seem to display similar performance. So what on earth are the differences between the twin formats? And is it possible for a switch from M4V to MP4?

MP4 vs. M4V


Part 1. What Are M4V and MP4?

M4V (.m4v)

M4V instead, is an MPEG-4 file extension used in Apple iTunes store to encode TV episodes, full-length movies, and music videos. Normally if your M4V files come from iTunes Store, they are under the encryption of Apple's FairPlay Digital Rights Management (DRM) to prevent piracy of digital content. That is, you can only play DRM-restricted files with the special software.

MP4 (.mp4)

MP4, short for MPEG-4, is a video container format for the storage of video, audio, subtitles, and images. At present, it has got universe used as it is compatible and playable on most common media players and even allows streaming over the Internet. More often MP4 video format contains AAC encoded audio and H.264 encoded video.

Part 2. Differences Between M4V and MP4

1. Developer

MP4 is developed by Moving Picture Experts Group (MPEG) while M4V is developed by Apple Inc.

2. Video Audio Codec

M4V: H.264 (AAC/AC3)

MP4: MPEG-4/H.264 (AAC)

3. Supported Devices

MP4 can be recognized and played by almost all media players and devices. While most iTunes M4V files are encrypted in order to defend DRM and refuse piracy, so they can only be played on a computer through iTunes with limited usage range on Apple products like iPhone / iPad / iPod / Apple TV, etc.Thus, if you want to play M4V on other devices, you need to convert it to MP4.

M4V to MP4

4. Respective Advantage and Disadvantage

M4V: Comparing with other formats, it is better acceptable by portable Apple products like the iPhone, iPad, and iPod in its own right. But this better adaptability on Apple products performs not so excellent on other devices or software. As it is, the FairPlay DRM copyright protection hinders other products' friendly use.

MP4: MP4 is considered the most widely used format in video trade as it is accessible on most media players and software devices. On the downside yet, MP4 provides the highest resolution up to 1440x1080/30p (16:9), which is not a decent statistic in today's electronics industry. Worse still, it is confined to two audio channels with the sampled frequency of 48 kHz.

Part 3. How to Convert M4V to MP4?

M4V playback failure may be an annoying issue for you. As for it, here you are introduced to TuneFab M4V Converter to solve it.

TuneFab M4V Converter professionally handles M4V problems by removing DRM restriction from M4V files and converting M4V to MP4 to be playable on other common players. Beyond that, you must be amazed by a nearly lossless conversion in a few minutes. Frankly speaking, with TuneFab M4V Converter, you can effortlessly and instantly get a more available MP4 format.

Next, you are told how to convert M4V to MP4 step by step.

Step 1. Launch the Converter and Add M4V Files to it

After installation, click "Add File" button to import downloaded M4V video files from your iTunes Library to the application. Or you can directly come to the download file and drag the M4V videos to the Converter.

Add M4V Files


1.Your rental iTunes M4V can be converted on Mac while you using the Free Trial but not on Window.

2.You can check the video quality for your converted files and then you can decide to get the whole converter registered.

Step 2. Adapt Output Settings

Originally TuneFab M4V Converter has set MP4 as the default output format. Click "Gear" icon to preserve desired audio tracks and subtitles.

Select Output Settings

Step 3. Start Converting M4V to MP4

Click "Convert" button at the top of the menu. A few minutes' waiting is enough for the task.

Convert M4V to MP4

Here is the video tutorial for you:

If you want to convert M4V to MP4, just come to TuneFab M4V Converter. With powerful conversion capability, least quality loss and 30X faster speed, TuneFab M4V Converter is expecting for your cooperation.


After converting your M4V to MP4, you may wonder how can you get the utmost of your iTunes Videos, here are the suggestions:

How to Remove DRM from Your iTunes Music Videos

Tips for You to Delete Purchased TV Shows from iTunes

Best Way to Play iTunes Movies on Xbox One

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