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As one of the best video game console series around the world, Xbox, Xbox 360 and Xbox One were formed to be the Xbox family. It also performs as a multimedia entertainment device which features an online service. You can use Xbox 360 to play and download games online, or you can purchase and stream music, TV shows, and movies through the Xbox Music and Xbox Video portals. In addition, it also allows you to stream local media files except for copyrighted content like iTunes movies. Then, shall we give up on playing iTunes movies on Xbox 360?

Of course not. In this article, we are going to specialize in handling the problem of iTunes movies not playing on Xbox 360. To begin with, you shall know about Xbox 360 as much as you can.


Part 1. Details of Supported Media Types and Sources for Xbox 360

There is no denying that the factor of supported format should be taken into consideration while we are trying to play videos on a device. Therefore, we figure out the supported media types and sources of Xbox 360 as below.

What media types that Xbox 360 supports:

1. Videos in WMV format (including high-definition and PlaysForSure videos), H.264 and MPEG-4 media as well as MPEG-4 ASP format videos.

2. Pictures and slideshows of photo collections with various transition effects.

3. Servers or computers with Windows Media Center or Windows XP with Service pack 2 or higher within the local-area network in streaming mode.

Xbox 360 Device

As you can see, video format of M4V isn't mentioned in the above information and it is the format that is commonly used in iTunes movies. M4V is the protected format that is encrypted with DRM which prevents you from playing iTunes movies freely. The solution is to convert M4V to MP4, which is a common and popular video format that can be used in most of the devices like Xbox 360, Xbox One, PS4, PSP, etc.

Part 2. Convert iTunes Movies to Xbox 360 Supported Format

To convert iTunes movies, there is a top-class converter that you can't miss. That is TuneFab M4V Converter. Why can it convert M4V movies? Because it is the M4V DRM removal to unlock DRM restriction easily and outputs MP4 movies with high quality for you to play M4V movies on any devices. Here will tell you how to use it in few clicks.

Step 1. Preparation For Conversion

You need to download and install the software on your computer and prepare a memory card and card reader.

Step 2. Import iTunes M4V Movies

To import iTunes movies, just click "Add Files", then click movies one by one.

Preview and Select M4V Videos

Step 3. Change the Output Folder and Select Audio & Subtitle

Usually, the unlocked movies together with the audio and subtitle can be saved by default, but you are free to change the output folder by clicking "Options" as well as choose audio and subtitle by clicking the gear icon.

Converting iTunes Videos

Step 4. Convert M4V to MP4

This the final step of the conversion, slightly press the button "Convert", and the converter will work.

Converting iTunes Videos

Step 5. Transfer the Converted Movies to Memory Card

Connect your computer to the memory card with the help of card reader, then drag the files to the memory card.

Now, you can connect your Xbox 360 to that memory card through card reader. Then play iTunes movies at will because it is no longer protected.

Related Article: Quick Way to Remove DRM from iTunes Movies

Part 3. Extras - Xbox One vs Xbox 360

Previously, we've provided you with the best way to play iTunes movies on Xbox One, then is there the connection between Xbox One and Xbox 360? You will get the answer from the following table.


Xbox One

Xbox 360

Release Date

November 2013

November 2005


CD, DVD, Blu-ray Disc

CD, DVD, HD DVD with add-on drive


1.75 GHz AMD x86-64 eight-core CPU codenamed "Jaguar"

3.2 GHz IBM PowerPC tri-core CPU codenamed "Xenon"


D3D 11.1 chip with 32 MB embedded memory

500 MHz ATI Xenos


8 GB of DDR3 RAM @ 2133 MHz 68.3 GB/s,[36] 32 MB ESRAM GPU frame buffer memory

512 MB of GDDR3 RAM @ 700 MHz 22.4 GB/s, 10 MB EDRAM GPU frame buffer memory


HDMI (one in, one out)

HDMI, VGA, Component/D-Terminal (YPbPr), SCART, S-Video, Composite

From the comparison, though both consoles have the similar hardware configuration, it seems that Xbox One is better than Xbox 360.

However, no matter which one you owned, you can stream and watch iTunes movies on Xbox 360 or Xbox One with the help of TuneFab M4V Converter.

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